Press Releases
AIRCHECK LAUNCHES NEWS/TALK/SPORTS DIVISION
Peterson, Trissel Join Fast-Growing Radio Trade Publication
Veteran broadcaster, industry journalist and reporter Al Peterson and prominent industry sales executive Brooke Trissel have partnered with Lon Helton’s Country Aircheck to launch a news, talk and sports division. Targeting media executives, programmers and personalities, News/Talk/Sports Aircheck bows May 4 with the publication of its first of many electronic and print offerings.
NTS/Aircheck will be guided by the 35-years of experience brought by President/Editor Al Peterson, most recently News/Talk/Sports Editor for more than a decade at Radio & Records. Brooke Trissel, also a former R&R executive, joins NTS/Aircheck as VP/Sales & Marketing. The new entity falls under the Aircheck umbrella established with the August 2006 launch of Country Aircheck by former 23-year R&R Country Editor Lon Helton.
“I'm truly excited to be teaming up with Aircheck and my longtime friend and colleague Lon Helton," Peterson says of the new venture. "Changes in our industry have made it the perfect time for an independent publication that specifically targets the informational needs of those in the news, talk and sports media business.
“Whether you work in terrestrial radio, satellite radio, Internet radio, or even talk television, our new daily and weekly e-publications will cut straight to the chase, delivering targeted news and features of specific interest to those who make spoken-word media the most powerful force in all of broadcasting.”
“Al Peterson has an impeccable reputation as a broadcaster and trade reporter and Brooke Trissel is one of the most dynamic sales executives in the business,” says Aircheck Publisher/CEO Lon Helton. “I can’t think of a more logical way to extend the Aircheck brand. They share our vision of super-serving our busy broadcast industry colleagues with relevant, timely and concise news, features and analysis tailored to the concerns of their format.”
Peterson and Trissel start May 1.
About Al Peterson: During his 10 years as NTS Editor for Radio & Records, Peterson directed news and feature coverage of the format, oversaw R&R’s entire news operation and was the driving force behind the annual Talk Radio Seminar. Prior to R&R, he was VP/OM for then-Par Broadcasting owned KOGO, KCBQ, KKLQ & KIOZ/San Diego. Other stops include Affiliate Consultant for Unistar and Westwood One, a decade’s tenure as head of his own Peterson Media Services consulting firm, and programming stints with stations in Northern New Jersey, Rochester, NY and Tampa, FL.
About Brooke Trissel: An Account Executive with R&R since 2002, Trissel has been in radio virtually her entire life. Almost literally cutting her teeth at the Oklahoma-based Omni Media Group her family owns and operates, Trissel went on to affiliate sales with ABC Radio Networks in Dallas and subsequently a posting as Regional Sales Manager for SiteShell Corp. in Shelton, CT before joining R&R. She has also worked as Station Manager for KOMI-TV/Woodward, OK.
About Aircheck: Lon Helton launched Country Aircheck in August 2006, and quickly gained traction with the widely-respected news, analysis and Mediabase-powered charts he oversaw during a 23-year run as R&R Country Editor. Joining Helton in the company are fellow former R&R staffers Chuck Aly as VP/Editorial & Operations and Mary Forest Campbell as VP/Sales & Marketing. Country Aircheck offers daily news, a weekly chart publication and began publishing print editions in December 2006. Having grown from two employees to seven in under eight months, Aircheck has rapidly established itself as a force in the radio trade industry. www.countryaircheck.com